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How to Use Facebook for Real Estate


Desk of Contents

  1. Why Ought to Real Estate Agents Use Social Media?
  2. Facebook Ideas For Real Estate Brokers
  3. Arrange a Name-to-Action Button
  4. Create Useful Customized Tabs
  5. Share Partaking Content material
  6. How to Use Facebook Advertisements
  7. Professional Real Estate Images Can Make Your Facebook Real Estate Page Stand Out

Social media isn’t just for sharing cute and funny videos of cats or displaying off pictures of your loved ones. It’s also a superb device for actual estate agents to use to market the properties they are selling.

Probably the greatest social media platforms to use for actual property success is Facebook. More than 2.3 billion individuals use the platform monthly, and more than 1.5 billion individuals use it day-after-day. Whereas other social media platforms, like Instagram and Snapchat, tend to attraction to the under-25 set, Facebook is extra widespread with older individuals, who are the identical people who find themselves possible to be out there for a home. About 30 % of Facebook’s ad audience is between the ages of 25 and 34 — the age group that’s more than likely to be buying a house.

Facebook doesn’t solely assist real property brokers join with an viewers of house consumers. It also gives one of many highest returns on funding (ROI) for digital advertising. About 30 % of marketers said that Facebook offered the very best ROI for digital advertisements.

For those who haven’t began using Facebook yet or haven’t seen the results from using it that you desire to, right here’s what you are able to do to benefit from your social media presence.

Why Should Real Estate Brokers Use Social Media?

As the world becomes increasingly more digital, it’s crucial for actual property agents to keep up with the occasions. The best way individuals look for properties has modified over the previous few many years. In the early 1980s, individuals checked out listings within the newspaper once they needed to purchase a home. By 2016, greater than 40 % of consumers began their search for a house online.

Among Millennial consumers, 99 % begin their residence search with a web-based search. Many search on Google and YouTube for houses and use hashtags and different search phrases to discover properties on Facebook.

Facebook is by and enormous the preferred social platform with real property brokers, as well as residence consumers. About 80 % of respondents to the REALTOR Know-how Survey stated that they used Facebook.

There are several reasons to use Facebook and different social media platforms to connect with potential consumers and to promote your listings. Some of the vital the reason why Facebook is value a attempt is that it provides you the power to goal super-specific demographics.

With Facebook, you’ll be able to define the viewers for your ads down to the tiniest detail. If you need your real property advertisements to reach individuals who just obtained married, are occupied with having a child and who have an annual revenue between $50,000 and $100,000, you can do precisely that.

Facebook’s enterprise pages additionally supply real property brokers a set of metrics and analytics instruments. The instruments allow you to see who your advertisements and posts are connecting with. Additionally they permit you to make adjustments to your posts and advertisements to better attain your audience.

Facebook Ideas For Real Estate Agents

The first step to utilizing Facebook is to create a business page for your actual estate company. You want to create a business page on Facebook, not a personal profile, even in case you are an individual actual estate agent and don’t work with a larger company. Enterprise pages supply more options than personal profiles in addition to the power to create advertisements and promote posts.

The first thing to do when creating your Facebook web page is to choose a reputation for it and a custom-made URL. The identify of your page will seem within the URL, reminiscent of fb.com/YourNameHere. To keep away from confusion, attempt to make the identify of your Facebook web page match the identify of your organization or the tackle of your website. If your Facebook URL matches your company’s identify and your web site’s URL, then it is going to be easier for individuals to discover your profile, both when looking on Facebook or by way of a Google search.

When you’ve created a business page, you need to do whatever you possibly can to make the page engaging and appealing to potential consumers.

  • Profile photograph: The photograph you upload as your profile picture ought to be at the least 180 by 180 pixels. Ideally, you’ll want to use knowledgeable photograph of yourself or your whole actual estate staff as your profile picture.
  • Cowl photograph: Facebook cowl pictures are 820 pixels extensive by 312 pixels tall. When you use a smaller photograph, Facebook will stretch the image to fit the area, which may make the picture look blurry or distorted. The duvet photograph is what a person sees first once they land in your page, so it’s important that it’s engaging and crowd pleasing, as well as related. One choice is to use a photo of one among your present listings as your cowl photograph.
  • “About” information: The “About” part provides you an area to share your organization’s contact info, similar to e-mail tackle, telephone number and web site, as well as your hours of operation and once you acquired started. You also have area to create a short bio or business description, which may let individuals know what sets you aside as an actual estate agent, what you focus on and some other info you assume is relevant and price sharing.

Arrange a Call-to-Motion Button

Close to the top of 2014, Facebook launched a “call-to-action” (CTA) button function for business pages. The CTA button seems on the highest of the company’s page, next to the “Like” button on the decrease right aspect of the duvet photograph.

In the event you determine to use the CTA button, you’ll be able to choose from several options, together with:

  • Signal Up
  • Contact Us
  • Use App
  • Guide Now
  • Watch Video

A number of the CTAs make more sense for actual property brokers than others. “Watch Video” is perhaps a very good decide in the event you’ve just lately uploaded a video tour of a house. “Contact Us” can also be a sensible choice if you would like to improve leads.

One other neat function of the CTA button is that it may well direct a consumer to a location that’s either on Facebook or off of Facebook. For instance, a “Watch Video” CTA can lead a visitor to your YouTube web page whereas a “Contact Us” button can take individuals to the contact type in your website. “Book Now” can direct individuals to an internet scheduling system, where they will schedule a time to tour a home or an appointment with you or certainly one of your agents.

Create Useful Customized Tabs

Once you create a Facebook business page, a number of tabs come as normal. The tabs appear on the bottom of your cowl photograph and along the sidebar on the left aspect of the page. The usual tabs you’ll see on a Facebook enterprise page embrace:

You even have the choice of creating and adding custom tabs to your page. Among the many advantages of including custom tabs to your web page is the chance to direct visitors and individuals who have favored your corporation to particular content. For instance, you possibly can create a “Reviews” tab that may display evaluations and scores individuals have left for you. It’s also possible to create a tab for “Videos” if you would like to direct individuals to movies of your listings. When you recurrently schedule Open Homes or First-Time Residence Purchaser info periods, it is sensible to create an “Events” tab to direct individuals to your upcoming packages.

Creating custom tabs for your actual property web page does require a bit of effort on your half. To make the tabs, you want to log into your account as a developer, which you are able to do together with your ordinary login info. As soon as logged in, you select to create a new app, then add the app to your platform. After you’ve added the tab to your web page, you’ll be able to log back into to common Facebook and organize your custom tabs as you would like.

Share Partaking Content

After you’ve created your Facebook page, the subsequent step is to start partaking together with your viewers — that is, the individuals who’ve favored your web page. Your audience might be people who find themselves considering of shopping for a home someday, individuals actively available on the market for a home and people who find themselves wanting for an agent to work with, as well as sellers who need someone to listing their house and probably assist them find their subsequent one.

The content material you share in your web page ought to serve the needs of your audience. When you do need to mix some promotional content in together with your informative and helpful content material, it’s higher principally to share useful content material and to go straightforward on the purely promotional materials. Listed here are some ideas of content material you possibly can create for your Facebook page.

1. Create and Share Videos

Video is large on social media. Individuals watch more than 100 million hours of video on Facebook each day. Almost half of all Web users watch one hour or extra of video on Facebook or YouTube weekly.

In the actual estate world, videos will help a property or itemizing come to life. A walk-through video of a house for sale helps a potential purchaser really feel as if they’re really inside the home and may create a better sense of how the rooms of a home movement together.

2. Create and Share Pictures

Photographs also assist to convey your listings to life and may supply your page’s fans and followers a sneak peek behind the scenes. Every time you could have a new listing, create an album for it on Facebook and share a number of photographs of the house. Hiring knowledgeable actual property photographer to take the photographs of your properties will make an enormous difference when it comes to the general visible attraction of the property and the way engaging it seems to be to consumers.

When sharing pictures on Facebook, it helps to assume outdoors the partitions of a house. Aerial images allows you to capture pictures of the property from a singular angle. Photographs of a home taken from high up within the sky can make it seem magnificent and awe-inspiring. Using aerial images may also make you more engaging as an agent for individuals wanting to sell their houses.

You don’t solely have to share photographs of the homes you’re advertising. Facebook is a wonderful software for humanizing your small business. Be happy to share footage of people that lately efficiently purchased a house by means of you or footage of people that efficiently bought a house together with your help. You can even share photographs of your agents doing group service or volunteer work or footage from company-wide activities and events.

3. Supply Ideas to Consumers and Sellers

Your Facebook web page permits you to set up yourself as an professional. Showcase your information and experience by creating content material that helps people who find themselves making an attempt to promote or purchase a house. Some ideas for useful, informational content embrace:

  • Guides for first-time consumers: Create one thing like a “Home Buying 101” e-book to share with people who find themselves out there for their first residence.
  • Video quick ideas: Create a collection of brief videos — lower than 60 seconds — during which you or considered one of your agents solutions widespread questions consumers or sellers have.
  • Stay video Q&A’s: It’s also possible to host a stay Q&A session utilizing Facebook. In the course of the session, invite viewers to use messenger or the feedback field to send in any questions they’ve.
  • Neighborhood info: Show your audience you recognize your space by placing together articles about native neighborhoods. Your neighborhood guides can embrace particulars on native restaurants, outlets, faculties and different helpful info.

How to Use Facebook Advertisements

Together with creating a Facebook web page for your actual property business, you may benefit from utilizing Facebook’s advertisements function. One function that makes Facebook advertisements notably helpful for actual property agents is the power to goal every advertisement you create to a clearly outlined audience. Facebook gives a wealth of concentrating on choices, including:

  • Demographics
  • Location
  • Family revenue
  • Sort of Career
  • Life Modifications, similar to just lately married, new mother and father or divorced
  • Schooling Degree

You possibly can even set your advertisements up to goal people who are “likely to move” or who are “new mortgage borrowers.”

One other useful function of Facebook advertisements is that you simply don’t have to create separate posts or content to use within the advertisements. When you’ve got a submit that carried out nicely organically, comparable to a “Home Buying 101” guide or a video tour of a current listing, you’ll be able to pay to promote or increase the publish, making certain that it reaches more individuals in your audience.

Facebook additionally enables you to set a finances for your advert spend, which is often a greenback quantity per day. You’ll be able to see how many individuals you’re probably to reach with an ad based mostly on what you’ll be able to afford to spend. The concentrating on options additionally offer you an concept of the dimensions of your general audience and the potential impression of a paid advert.

Professional Real Estate Images Can Make Your Facebook Real Estate Page Stand Out

With greater than 2 billion users, Facebook could be a powerful advertising software for real property brokers in all places. Making a page on the platform permits you to exhibit your listings, appeal to new shoppers and set yourself up as an skilled in the actual property business. Utilizing professional pictures and videos on your Facebook page can further set you apart.

Real Estate Exposures gives professional images providers in Pennsylvania, Virginia, Maryland, New Jersey, Delaware and Washington, D.C. We’re comfortable to reply any questions you’ve gotten about photographs of your real estate listings and to show you how to select the photograph and videos options that may most attraction to your goal consumers. Name 717-687-2289 at the moment to schedule a photograph session or use our on-line contact type to study more about what we’ve got to give you.